The Problem
We know the path to homeownership is hard…
Why Is It So Difficult?
Buying a home is a cumbersome and archaic process which really bothered us…
Inaccessible
Risk of losing house to another bidder
Disadvantaged by mortgage contingency
Stressful decision amplified by lack of flexibility
Unaffordable
Down payment constraints due to low savings
Stricter lending requirements post-Great Recession
Credit challenges, including student loan debt
Onerous
Time consuming
Numerous parties to coordinate (e.g., agent, lawyer, lender, inspector, insurer, etc.)
Limited control and uncertain outcome
The Path Forward
In fact, it bothered us so much that we’ve created an innovative home buying service that offers lease option financing.
The Current System
- Forced to rent in an undesirable location
- Unable to build home equity value
- Forced to purchase a “starter home”
- Leads to potential onerous move-up
An
Future
- No down payment
- Simple lease with certain future purchase price
- Streamlined process and automated experience